Lester Beall: Trailblazer of American Graphic Design

Written By Andy Outis

By R. Roger Reminton

W.W. Norton, 1996

144 pages

ISBN 0-393-73002-6

A survey of the career and work of Lester Beall, an early American proponent of the Modernist approach to graphic design. Best known for his Rural Electification Administration posters of the 1930s and 40s, Beall's ideas of "thrust and counterthrust" have been hugely influential.

Andy Outis http://andyoutis.com
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