ATLANTIC FELLOWS
Motion Graphics For Good
To advance the goals of the Atlantic Fellows and Atlantic Institute, its partner programs and individual Fellows produce video content to tell their stories. A need was identified to standardize the graphics which brand these videos as communications of the Atlantic Fellows and Atlantic Institute. Taking into consideration how to tell a consistent story which adheres to brand strategy and standards, and will need to be implemented by producers and creators around the globe.
I designed and animated these elements, which were delivered as motion graphics template (“.mogrt) files, to be distributed and used by creators and partners.
Role: Motion graphics design and animation
THE CATALYST
The mission of Atlantic Fellows is:
To empower catalytic communities of emerging leaders to advance fairer, healthier, more inclusive societies.
To visualize the idea of a catalyst, many solutions begin with the appearance of a translucent square—a metaphor for the seed—which increases the spread of an idea or action. Over the course of the animation, this square grows and transforms, metamorphosing in the final form.
Through increased familiarity, viewers will identify the appearance of a square with a coming transition, and more importantly, the brands of the Atlantic Fellows and Atlantic Institute.
GLOBAL COHORT BUMPER
This short bumper uses 3D space to tell a visual story about the forward progress of the Atlantic Fellows and their programs by integrating portraits of many of the global Atlantic Fellows cohort. The portraits originate at a central point in space, signifying the community and support of Atlantic Fellows, and fly past the camera, as if spreading across the globe.
GRAPHIC ELEMENTS
The Atlantic Fellows brand is brought to life through a series of animated brand elements, including a frame, panels for textual information, and an end tag.
INTERLOCKING CIRCLES
An animated graphic device of an outlined circle overlaid with a translucent disc suggesting connection and interdependency. This can be used to call out details or add brief text or statistical call outs to videos.
